Understanding Cookie Technology

A transparent guide on how we use data to improve your browsing and procurement experience.

What is a Cookie?

At its core, a cookie is a standard web technology used to remember information about your visit. Without cookies, our website would treat you as a completely new visitor with every page you load.

This memory is essential for modern e-commerce. Without it, our system would not be able to keep you logged into your wholesale account, nor could it remember the items you have added to your shopping cart as you navigate through our catalog.

Essential vs. Tracking Functions

While cookies are necessary for core website functionalities, they can also be used for tracking. Certain cookies help websites understand user behavior and deliver targeted advertising based on your browsing history across different sites.

Because this cross-site tracking involves sharing data, it has understandably raised privacy concerns. It is important to note that cookies themselves are simply a tool—neither inherently good nor bad—but understanding how to manage them gives you full control over your digital footprint.

Managing Your Preferences

Well over 90% of all websites rely on cookies. However, you have complete authority over how they operate within your browser:

  • Disabling All Cookies: You can choose to turn cookies off completely in your browser settings. Please be aware that doing so will break essential features on our site; you will be unable to log in, add items to your cart, or complete an order.
  • Disabling 3rd-Party Cookies (Recommended): A highly effective privacy option is to disable "third-party cookies." This prevents external platforms from tracking your behavior across different websites while allowing our core wholesale portal to function normally. Many modern browsers, such as Safari, enforce this protection automatically.
Our Commitment to Transparency

If you have concerns about data usage, we encourage you to review our full Privacy Policy, which details exactly how your information is securely handled and protected during your partnership with us.